BrandScaping | Let’s Do This

Debbie on one of a DesignFish Daily Walk-about as seen on Instagram @DesignFish_LA
As seen on a recent
DesignFish Daily Walk About


Debbie Ferrari is a Creative Director and Brand Strategist with 30 years of experience. She founded DesignFish in 2000 with a mission to find innovative ways of deconstructing complex messages and creating brands with clients vested in raising awareness, educating, and motivating change in society and for the environment and connected world.


Debbie previously was the Creative Director and a principle at Lisboa Associates, a boutique public relations firm specializing in Hispanic and minority outreach where she lead a department responsible for print collateral, paid and earned media, outdoor advertising; event production; and grassroots marketing – and oversaw creative for digital and video production. As lead creative Debbie developed brand standards for the US Environmental Protection Agency – EnergyStar Small Business and SunWise Sun Safety campaigns, the later of which is still in use in schools and on media coverage across the country.


Prior to Lisboa, Debbie served as Associate Art Director at the premiere Washington, DC advertising and media firm, GMMB leading a freelance staff that produced thousands of projects per year for Johnson & Johnson’s Safe Kids Worldwide. She designed a wide variety of materials for candidates, initiatives, and GOTV efforts. Prior to that Debbie worked at Discovery Communications, as a designer for The Discovery and Learning Channels, creating marketing, sales products, event, promotions, and in-house materials. She also served as Corporate Image Librarian for a 10,000 image library of art, photography, and illustrations she chose, negotiated,and tracked. Prior to that she worked at design and environmental graphics firms: Gallagher and Associates and Fuller, Dyal, and Stamper.


Debbie grew up in Houston, Texas, earned her BFA from The University of Texas at Austin, and worked in Washington, DC before moving to Los Angeles in 2010. She currently resides in West Hollywood with her two standard poodles whose antics inspire illustrations of SpoodlesDoodles: Tails of a Two Dog Night (The Adventures of Two Media-Savvy Poodles and their Human)