EPA EnergyStar® programs have been a well known and successful brand for dozens of years however their newly developed child-brands (EPA EnergyStar Business and EPA EnergyStar Congregations) needed to incorporate the parent brand with a look targeting these specific audiences. This comprehensive campaign began with an extensive writing style and graphics review of existing materials. After an intense redefining of the writing style manual the identity process began. The resulting product was a user-friendly, flexible ,brand concept and kit that included a series of graphic standards, the writing style guideline manual, numerous template driven, printed design examples (newsletters and flyer prototypes), and dual-platform DVDs containing more than 200 copy-protected resources defining the flexible system of of colors, typography families, photography and graphic icons. Also provided were a wide range of agency approved logotypes. Not show: EnergyStar Congregation materials.