MSK Digital Media wanted a new brand reflecting their move from Los Angels to a more remote and simplified life-style. After helping them through an in-depth re-positioning process, the new name EverSky was chosen. Logotype and creative vision tumbled from that before this project was pulled. MSK eventually chose to retain their original name, simply dropping “media” and taking the project in-house for website renovation. Shown is the “final” chosen logotype concepts, a proposed “look” for the redesign of their website, and a variety of other proposed logotype options. lso shown is the prior website look.