Design Fish | GOODBYE MARILYN CASE STUDY
Design Fish specializes in branding and outreach dedicated to changing behaviors, uplifting communities, and, promoting sustainability for companies, philanthropy, and small businesses.
designfish, debbie ferrari, design, branding, creative director, los angeles, art director, graphic, graphics, logo, identity, collateral, print design, events, koi, fish, Healthcare, environment, entertainment, outreach, grassroots, results, political, associations, organizations, companies, corporate, philanthropy, philanthropic
17129
portfolio_page-template-default,single,single-portfolio_page,postid-17129,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-7.7,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
Category
BRANDING + IDENTITY, ENTERTAINMENT
About This Project

CASE STUDIES PDF

.

UPDATED ART IN PROGRESS

Goodbye Marilyn: A Love Letter was written and directed by Michael Phillips. Creating this soup-to-nuts branding, marketing, advertising, PR, and merchandising campaign began with a simple sketch of the iconic ‘blown up skirt’ on an iPad during the initial cast reading. Left virtually untouched it became a  logotype reviewed as distinctly “Hirschfeld-esque”. Bold black, red, and white graphics convey the public’s love of the actress Marilyn Monroe yet somber tone of the play’s imagined last hours of Norma Jean’s life. Please see our combination case study document for more of the process and materials. 

.

PROJECT SCOPE: logo, identity, business cards, postcards, flyers, posters, window posts, tickets, playbill, and discount coupons – even procurement of the majority of stage-props. Mastheads, profile images, and posting services for Facebook, Twitter, Instagram, Pinterest, Indiegogo and Goldstar Ticketingas well as notebooks, post-its®, buttons, stickers, posters, shirts/tanks, temporary tattoos, and magnets all combined to form this amazing project.