A direct voter contact phone service for political campaigns, propositions and initiatives required a highly specialized brand approach with break-through material. Starting from scratch with these open-minded partners produced a solid mission statement; a company vision and name; a logotype and tag line. followed by a marketing and advertising strategy. The look and feel was carefully planned to maximize vendor capabilities allowing additional “fun” materials to go to press. The targeted outreach was pin-point targeted allowing for individualized kits sent directly to each candidate’s media consultant and campaign strategist. A six-part, four-month direct-mail and advertising blitz during polling season was a drum-beat reminder that zata|3 services could be accessed during any stage of a campaign. Please see our combination case study document for more of the process and materials.
By the close of their second campaign season, zata|3 had grown to serve more than 150 clients in 34 states for initiative-driven direct voter contact efforts and voter outreach in seven states. The zata|3 brand grew to be one of the most award-winning direct voter contact firms in America.