Design Fish | zata|3 CASE STUDY
Design Fish specializes in branding and outreach dedicated to changing behaviors, uplifting communities, and, promoting sustainability for companies, philanthropy, and small businesses.
designfish, debbie ferrari, design, branding, creative director, los angeles, art director, graphic, graphics, logo, identity, collateral, print design, events, koi, fish, Healthcare, environment, entertainment, outreach, grassroots, results, political, associations, organizations, companies, corporate, philanthropy, philanthropic
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Category
BRANDING + IDENTITY
About This Project

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A direct voter contact phone service for political campaigns, propositions and initiatives required a highly specialized brand approach with break-through material. Starting from scratch with these open-minded partners produced a solid mission statement; a company vision and name; a logotype and tag line. followed by a marketing and advertising strategy. The look and feel was carefully planned to maximize vendor capabilities allowing additional “fun” materials to go to press. The targeted outreach was pin-point targeted allowing for individualized kits sent directly to each candidate’s media consultant and campaign strategist. A six-part, four-month direct-mail and advertising blitz during polling season was a drum-beat reminder that zata|3 services could be accessed during any stage of a campaign. Please see our combination case study document for more of the process and materials. 

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By the close of their second campaign season, zata|3 had grown to serve more than 150 clients in 34 states for initiative-driven direct voter contact efforts and voter outreach in seven states. The zata|3 brand grew to be one of the most award-winning direct voter contact firms in America.

Samples of the companion ad series that ran in a widely read  industry publication Campaigns & Elections Magazine can be found on the advertising portfolio page.